The Business Operating System for Creative Founders.
Scale your video production business beyond the $250k ceiling without being the bottleneck in every shoot.
The video industry is changing. AI, pricing pressure, and "hustle culture" are crushing talented filmmakers. Most founders are stuck in the "Technician Trap", doing the sales, the shooting, and the editing themselves.
The S.C.A.L.E. Method is the roadmap to reclaiming your time and building a company that runs itself.
Not sure where your business is leaking time and profit?
Get your baseline. Our 2-minute S.C.A.L.E. Assessment* will show you exactly which of the 5 pillars is holding you back and where you sit on the 'Scale Staircase.'
*Are you a Video Production Owner doing $200k+?
Inside the Blueprint:
Learn how to...
Break the "Invisible Ceiling" that stalls most video businesses at the $250k mark.
Identify your stage on the S.C.A.L.E. Staircase so you know exactly what to fix next.
Escape the "Operator’s Curse" and move from doing the work to leading the business.
Nurture a "Dream 50" relationship flywheel that makes expensive marketing funnels unnecessary.
Position yourself as a Strategic Partner so you stop being compared on price as a vendor.
Calculate your "Buy-Back Rate" to stop losing money on tasks you shouldn't be doing.
Systemise the routine and humanise the exception to ensure consistent, world-class delivery.
Build a "Lean Team" that multiplies your output without adding massive overhead or stress.
Pass the "10-Day Test" by engineering a business that grows even when you are off-grid.
And most importantly, how to build a business that serves your life rather than consuming it.
…and much more.
Why Most Video Businesses Stall
Most video production businesses don't stall because of talent, effort, or demand. They stall because they were never designed to scale.
At the $200K–$300K level, growth stops buying freedom and starts creating friction. Every new client adds complexity. Every win increases dependency on the owner. The business grows, but the workload grows faster.
This book exists to name that pattern, and show you how to redesign the business so growth creates leverage instead of more work
"The S.C.A.L.E. Staircase: Which stage are you in?" Every video business follows the same evolution. The goal isn't just to be 'bigger'; it's to move from the engine room (Operator) to the bridge (Scaler). Use the Pillars below to engineer your ascent..
The Five Pillars of the S.C.A.L.E. Method
To move up the Staircase, you need to strengthen the five structural pillars that hold a million-dollar business together. The S.C.A.L.E. Method is a structured framework for building a video production business that grows without consuming you.
S
Survival - The Trap
Define your positioning, pricing, and service model so the business serves your goals, not the other way around.
C
Control - Take It Back
Take Control - Attract and retain clients who value your expertise, pay appropriately, and refer others like them.
A
Alignment - Attract Ideal Clients
Build a reputation that brings opportunities to you, reducing your dependence on outbound sales and networking.
L
Leverage - Letting Go
Create systems, processes, and a team structure that allows growth without proportional increases in your time.
E
Expansion - Freedom
Scale revenue and impact through strategic decisions about what to build, what to delegate, and what to decline.
Den lives and works in Australia and continues to work closely with video business owners through private coaching, group programs, and industry events.
About the author.
Over the past eight years, Den has worked closely with more than 178 video production companies across multiple markets, helping founders move from overworked operators to confident business owners.
His work focuses on the uncomfortable middle stage most video businesses hit between roughly $200K and $500K in revenue, where talent and effort are no longer the problem, but structure is.
Before becoming a mentor, Den built and ran his own video production business. Like many in the industry, he experienced firsthand what it's like to be busy, booked, and technically successful, while still being deeply tied to delivery and day-to-day operations.
That experience shaped his perspective: most video businesses don't fail because of creativity or demand, they stall because they were never intentionally designed to scale.
Den is the founder of the Video Business Accelerator, a long-running coaching program for established video production companies, and the creator of the S.C.A.L.E. Method, a practical framework for building leverage without burnout. His work centres on strategy, positioning, systems, and authority, rather than tactics, tools, or hustle.
The S.C.A.L.E. Method is not theoretical. It is the distillation of patterns observed across hundreds of real businesses, applied across different markets, service models, and constraints. Some of the companies Den has worked with have 5 x'd revenue. Others have reduced hours, stepped away from delivery, or rebuilt their business around family, health, or lifestyle.
The common thread is not speed or scale for its own sake, but intentional design.
The S.C.A.L.E. Method is Den's fourth book, and the most distilled expression of his work to date.
Most production companies hit an invisible ceiling at $250k because they were built around the founder's effort, not a system. The S.C.A.L.E. Method is the structural blueprint to move from 'Chief Everything Officer' to a Strategic CEO.
